Embassy of the Republic of Korea to the Federal Democratic Republic of Ethiopia and Mission of the Republic of Korea to the African Union

The Ministry of Foreign Affairs of the Republic of Korea has been implementing various participatory and interactive digital public diplomacy campaigns every year. For year 2025, we are pleased to launch the global campaign titled #VibeWithUs: A Campaign of Hope and Solidarity, and we invite your active interest and participation in the following challenge and contest activities.

1. Challenge

ㅇ Overview: A relay-style challenge to share the diverse aspects of K-Culture that have brought comfort and companionship during your difficult times.

ㅇ How to Participate: Use the official Instagram challenge template to upload a photo or video representing “Your K” – a piece of K-Culture that has inspired or comforted you – along with the official K-hand sign.
* Please refer to the challenge poster for detailed instructions.

2. Content Contest (Minister of Foreign Affairs Award)

ㅇ Overview: Create a content piece (video or image) under the theme “Comfort Found in Everyday Life – Yours and Mine,” using generative AI that features two elements:
① A source of comfort or encouragement from K-Culture
② A similar source from your own culture

ㅇ Submission Period: July 28 (Mon) – October 26 (Sun), 2025

 - Selected entries will be announced in November 2025.

 * Awards include the Minister of Foreign Affairs Award (1 winner), Grand Prizes (2), and Excellence Prizes (3) (and etc.)

We look forward to your creative and heartfelt participation in spreading messages of hope and cultural solidarity across the world.