The area of Euljiro is full of history and trendy locations right in the heart of Seoul. The area is centered around Sewoon Plaza, a large commercial building built in the 1970s. As unique and trendy shops began opening alongside the old printing factory, lighting, and tool stores, this hot place received the name “hipjiro,” a combination of the words hip and Euljiro. Here is a charming tour course perfect for a day trip to Euljiro.
10:00 AM Euljiro Alley Tour
The Euljiro tour can start from any station connecting to Cheonggyecheon Stream on the Seoul Subway Line: Eujiro 3(Sam)-ga Station, Euljiro 4(sa)-ga Station, and Jongno 3(sam)-ga Station. Wherever the trip begins, visitors can reach all the major spots of Euljiro by following the countless alleys. The Euljiro area has an ironwork alley, lighting alley, and nogari (dried pollack) alley, making for a great sightseeing trip
12:00 PM Bowl of Pyeongyang Naengmyeon
The area of Euljiro is also famous for its countless Pyeongyang naengmyeon (cold buckwheat noodles) restaurants. The cold and unique flavor of the soup is a special trait of Pyeongyang naengmyeon. Each store has a variety of selections from bulgogi to suyuk (boiled beef slices), pyeonyuk (boiled pork slices), and much more.
14:00 PM Cup of coffee in a nostalgic cafe
Fragrant coffee and sweet dessert are a must during travels. The Euljiro area has common coffee shops as well as unique cafés with a different vibe.
16:00 PM Look around Sewoon Plaza
Sewoon Plaza is Korea’s first mixed-use commercial building and used to be a popular electronics department store. The building is famous for being the filming location for Korean dramas “Vincenzo (2021)” and “Guardian: The Lonely and Great God (2016).” In particular, cafés, bookstores, and restaurants are popular on social media.
18:00 PM Wrap up the day at a wine bar
To wrap up the Euljiro tour, how about spending some time at a charming wine bar or pub. The wine bars in Euljiro have retro entrances but the interior design is completely different. Each bar has its own characteristic. Euljiro Nogari Street is perfect for beer lovers who want to enjoy beer and nogari at an affordable price. People sit on tables along the alley and enjoy the summer night.
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* This content is provided by the Korea Tourism Organization Sydney Office.
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